Moneyball

Submitted by admin on Fri, 2015-05-15 21:15

Analogy from the Movie, Moneyball: The problem we're trying to solve is that there are rich teams (Public), and there are poor teams (Extra). Then there's fifty feet of crap, and then there's us. It's an unfair game. And now we've been gutted. We're like organ donors for the rich. Boston's (Extra) taken our kidneys; Yankees (Public) have taken our hearts. And you guys just sit around talking the same old 'good body' nonsense like we're selling jeans. Like we're looking for Fabio. We've got to think differently. We are the last dog at the bowl. You see what happens to the runt of the litter? He dies. It's not about the size of the storage space nor is it about features and benefits... It's about one thing in this internet world... It's about the 'Google' search, the price, the DEAL, the CALL, and it's conversion! Welcome to Storage Moneyball

iLead : Calls not Clicks – Closes not Reservations – TODAY not the End of the Month

A Walk down Memory Lane

“As early as 1999, Major League Baseball Commissioner Allan H. (“Bud”) Selig had taken to calling the Oakland A’s success “an aberration,” but that was less an explanation than an excuse not to grapple with the question: how’d they do it? What was their secret?”
― Michael Lewis, Moneyball: The Art of Winning an Unfair Game

iLead PPC is the Secret Sauce!

Don’t look back… Something (the REITS) might be catching up to you

“The Yankees understood what New York understood, that there was no shame in buying success, and maybe because of their lack of shame they did what they did better than anyone in the business.”
― Michael Lewis, Moneyball (Movie Tie-in Edition)

iLead PPC… CTR 4 to 6 times the national average means more Leads

iLead the new ‘Sultans of Swat’ in Income, Asset Growth, and Storage Dominance

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Bring Success to Your Team!
Play in the Big Leagues: Calls not Clicks

Run the Bases

Coaches & Players

ILead utilizes PPC top positioning presence to pre-sell your storage offer to the searching public. Your staff is trained in closing the call inquiry, with ongoing call presentation scoring analysis of staff members. A true team effort of Coaches and Players.

Google and Bing Search Auction Details reports, measure ad performance versus the (Public) (Extra) REITS and local competitors. These illuminating reports, call volume sourcing reports, and your staff's quality assurance assessment reports, will be sent to you monthly.

1. Unprecedented Market Share
2. Top Level Positioning on Google Bing searches. Calls not Clicks!
3. Spring Training Camp: Learn the true 'Art' of Closing Rental Presentations

4. Take the Art of Closing Rentals to new heights, with ongoing call presentation scoring analysis of staff members.

Who's on First - Home Run Results

Every Lead, Every Call, Every Quality Assurance, is monitored for success.
Every Lead, Every Call, Every Conversion translates to increased Occupancy and enormous Asset Value.

Palm Desert - Proven results in this tremendous success story. September, 2012, iLead took over marketing the facility. Initial occupancy was 56% at start of assignment after facility audit. Sold 23 net plus spaces per month to achieve income goal and refinance in October 2013 at 88% occupancy. The value in August, 2012 was 4.2 million. The value at refinance was 6.0 million. We continued driving occupancy with PPC domination and in conjunction with the Moneyball Rapid Refill Rent Increase Program in August, 2014 the facility sold for 10.6 m. Click on Testimonials above.

Storage Moneyball Rental Call Training

Our Call-Tracking Platform ensures the quality of the closing effort made by the site staff. Your staff will soon be outmaneuvering the call centers of the (Public) (Extra) REITS and your competitors.

No one beats iLead on the phones.

1. Quality Assurance Call Monitoring
2. Web Spring-Training-Camp turns iffy reservations into firm commitments and rentals Today!
3. Flat Rate Fee Program Includes On-going Staff Rental Call Analysis sent via audio file to your staff member and supervisor for discussion. Closing ratios improve dramatically.

4. Win the Game for New Rentals vs. REITS/Local Competitors, with 'Closing' training that is superior to (PS) (ES) REIT call centers taking non-committal reservations.

Play in the Big Leagues vs (Public Storage) (ExtraSpace) REITS

Google Adwords is a local game that your facility can dominate against the publicly held REITS, with their big advertising budgets. iLead is surprisingly affordable, with a great ROI batting average.

Your Lead-off hitter will be an infusion of quality geo-targeted PPC leads opening the way to scoring new rentals.

1. Increased Occupancy with Rapid Refill Program
2. Spring Training Camp, your staff will learn the Art of Asset Growth,
with the Increase Maintenance Refill Program featuring 50% reduction of initial lead acquisition cost.
3. Dramatic Increase in Net Income
4. Dramatic Increase in Asset Value


	[X] In storage marketing their are two streams of new rental leads. The first stream is by far the most productive: PPC (Pay-Per-Click) with Google dominating that stream. Optional: The second stream are your free internet services of Generic Search Results (SEO), Google My Business (Maps), and Facebook. To perform well within this stream you will need experts in driving your narrative and the ability to control customer feedback (Reviews) Note: iLead in driving performance in both of these streams are very un-like our competitors. We do not believe in just setting up a raft to navigate the waters and then setting that raft on auto-pilot. On the contrary, we are driving stellar performance daily, playing Storage Moneyball. Agreements are month to month with, auto-renewal. There is a modest one time set up fee for your state of the art landing sites and tracking.... The PPC & Training Basics Flat Rate Package is $499 per month per facility (plus Google budgeted clicks). Large Discounts for multiple site portfolios. . A One Time Set-Up Fee is $599 per facility. The PPC Flat Rate PPC & Training Package includes all of the following: Responsive Web-Site Landing Sites: Create up to four per facility highly differentiated Landing sites for Google/Bing PPC internet searches. Time Frame: 7 to 10 days lead time (iLead) PPC Strategy: Develop non-traditional differentiated PPC campaigns that produce calls not clicks while targeting a wider viewing audience and increased ROI. Monthly Reports will reveal increased performance on steroids. Strategies are strictly guarded and proprietary. Time Frame: Simultaneous to creation of Landing websites Spring Training Camp: Access to the website training materials for Storage Moneyball A. Closing sales TODAY in lieu of reservations and invitations to visit B. Understanding your advertising vs. the REITS C. Staying on Script avoiding questions that do not necessarily lead to closing the deal D. The importance of geographic marketing in your area of influence E. Becoming gatherers of information rather than givers of information F. The importance of self phone evaluations. G. Handling rates when specials burn off H. Rent Increases on steroids utilizing the Steam Valve Technique On-going monthly rental phone call presentation Analysis: (iLead) evaluates 2 to 4 calls per employee per month based on utilizing the ‘Moneyball Closing Script’. iLead assesses your employee's abilities in the 'Closing' of the call into an actual rental and not an invitation or promise to come in and reports the results to owner/management. Optional on-going SEO, Google My Business, and Facebook website integrations and performance enhancements: $499 monthly flat-rate per location. Note: We will host your website as part of our flat-rate program; saving you money. Optional Review Tracking needed for maximum Google My Business (Maps) performance is $49 per month per location. Bing Search available for additional rapid growth The explosive results you discovered in the Storage Moneyball Whitepaper Prospectus begins, with a no pressure call to discuss your operational marketing goals. Call 'The Sultan of Swat', Cary Coleman to begin dominating your competition including the REITS. 949 370-3007

Price of Admission

360 Storage Center
Center Newark, CA

StorAmerica

(78 Locations)

Best Storage
(6 Locations)

Welcome Message

The Yankee Clipper

iLead is a boutique Program that dominates the REITS and your local competitors.This domination shows itself dramatically on the result pages of Google and Bing local storage searches. Our PPC platform results in increased performance, accelerated occupancy, and dramatic income growth.

There is a big difference between little league and the Big Leagues. While most marketers concentrates on the clicks, iLead concentrates on the market share, the calls, and the conversions. Explore all the links and pages and it will become clear that iLead dominates the Big Leagues.

Call 'The Sultan of Swat', Cary Coleman at 949 370-3007 for a confidential assessment of your PPC search engine results and income growth.

Home run alumni

The Sultan of Swat

ILead has proven to be a tremendous resource and asset in leading our internet marketing efforts. They have consistently developed and implemented effective PPC marketing strategies that both meet our needs and fit our financial requirements. Thanks to iLead, our internet placement is unparalleled, our phones are consistently ringing and our asset value is increasing from their efforts.

Robert L. Benner, Jr.
SSB Self Storage Brokerage, Inc

Recent Events

May 15

Click News Flash 1

iLead improves Click Through Rates.

Apr 18

Click News Flash 2

iLead generates CTR four to eight times the national average for storage.

Jan 13

Click News Flash 3

iLead increases PPC call Conversions and closing ratios.

1960 World Series Walk-Off


	[X] Self Storage Works is in the business of providing management, lead procurement and sales training to the self-storage industry. Beginning in 2012, after interviewing several internet marketing companies, we began contracting with iLeadppc.com to provide PPC advertising, landing pages and inbound call monitoring for our clients. The results have been impressive and consistent through our entire portfolio. iLead internet searches provide iLead clients with an average 95% share of all searches (compared to all others, including REITS, averaging a high of 40%) within their markets. One example is an owner of one facility facing either selling at a loss for 5.6 million at 58% occupancy after seven years; or using iLead to quickly build occupancy and revenue and sell at a profit. iLead went to work; in 24 months his facility sold for 10.6 million. Another assignment was to turn around the lowest performing three facilities within a 40 site portfolio. In three months these three became the best performers in the entire portfolio. Five other mid- sized facility owners had similar results without regard to competitive intensity or other market conditions, including the two largest REIT competitors. I have interviewed the largest internet marketing providers. None came close to the unique nature and performance that iLead provides. Conceptually, iLead is on an entirely higher level. Gregory A. Call 17 Durlston Way Ladera Ranch, CA 92694 (949) 813 3003 selfstorageworks.com greg@selfstorageworks.com


	[X] To Whom It May Concern: It's my pleasure to write this testimonial to the work performed for our company, Adobe Self Storage, by iLead (Cary Coleman). Under Cary’s leadership, iLead has been instrumental in growing our occupancy and income, over the past 4 years. They are tireless workers dedicated to excellence. Through their vigilance, they kept our facility in a dominating position on the search pages of Google and Bing. We went from 44% occupancy to the mid 80’s with their PPC campaigns and we were able to sell Adobe for a very nice profit. Our thanks to iLead for a job well done! Gordon S. Anderson DDS, MSD, Co-Owner Adobe Self Storage

Moneyball

Bring Success to Your Team!Play in the Big Leagues: Calls not Clicks

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Welcome Message

Home run alumni

Recent Events

Bring Success to Your Team!
Play in the Big Leagues: Calls not Clicks